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The Local Table

THE DREAM:  Kari wanted community to be the focus of a pop-up LA based dinner tour.  The Local Table brings people of this city together to find the new and rediscover Los Angeles.  She wanted a simple logo that was clear and versitile. 

CONNECTING:  The focus was really on all type in this logo.  We wanted something that felt sturdy [like a table] while also being familar and inviting.  We wanted a sense of community to be represented.  A combination of recognizable fonts with tighter spacing gave us that. We also had the honor of helping focus and shape their mission statement. 

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