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The Local Table
THE DREAM: Kari wanted community to be the focus of a pop-up LA based dinner tour. The Local Table brings people of this city together to find the new and rediscover Los Angeles. She wanted a simple logo that was clear and versitile.
CONNECTING: The focus was really on all type in this logo. We wanted something that felt sturdy [like a table] while also being familar and inviting. We wanted a sense of community to be represented. A combination of recognizable fonts with tighter spacing gave us that. We also had the honor of helping focus and shape their mission statement.
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